Let’s face it, when it comes to planning weddings in this industry there’s a lot of attention that goes straight to the ladies, leaving our guys in the dust. Completely unfair! Guys need love too. That’s where Tyler & Mike come in with Groovy Groomsmen Gifts, an online shop for groomsmen gifts. From handcrafted caricature of your actual friends, bullet cufflinks, to personalized travel bags. These guys have our men covered when it comes to giving.
We asked Tyler & Mike to answer a couple of questions in regards to their company, pitfalls in the Groomsmen Gifts industry, and what’s on the horizon for the online shop and here’s what they had to say.
Having had some strong runway in the eCommerce wedding space, we had realized that the grooms were somewhat neglected, given the focus tends to be on the bride. We saw a market for a site where a guy can go to make it really easy to research and purchase what he felt confident in as a gift, while also having some fun. Ultimately we realize that the groomsmen gift buying process, as incredibly meaningful as it is, tends to occur on the back end at a point the entire process has been overwhelming. Often enough, grooms have planning hangover and given guys aren’t always the best of shoppers, we thought positioning a comprehensive one stop shop could make their lives easier.
Mike and I have both been groomsmen multiple times and I’m not sure we can recall one gift that we’ve received that we’re still using. In fact, we’ve actually gotten gifts off our site for each other here well after that we love. Without roasting Mike too much, I just might say his gift may have been one of the most comically bad. As his best man, given my love of grilling, he bought me a personalized steak brander. While it sounds like a fantastic idea in theory, it’s not often I’m sizzling my steaks with my initials on them. From there, we realized that guys could use some help balancing original and functional.
Our gifts and our customer service are what we take extensive pride in. We are always sourcing for new gifts to add to the cache to ensure that guys have all the options they need, but without having to weed through a lot of irrelevant static. Our goal, as cheesy as it sounds, is to make sure a guy feels confident that he group is going to be excited about what they receive and really feel like the groom put some thought into it. This is honoring a group that are really meaningful in your life, and no one should overlook that. We also like to make all our customers feel like they are getting concierge type treatment making what is a big investment.
We are adding as we speak. We just added a variety of really cool men’s bags that any guy will totally love. And we are expanding our variety of boxed gifts, in this case combo packages that really hit the nail on the head. What we’ve realized is that guys love getting cool stuff in great manly packaging. It’s a big credo of ours that we never stop finding cool gifts to bring aboard.